Florida is Facing Winter and an El Nino

Florida is known for having to deal with some pretty crazy weather. As a peninsula that could be considered in hurricane territory, the states has weathered its fair share of natural disasters and intense weather, including the dreaded El Nino. Last time El Nino struck Florida, dozens of people died from tornadoes and other inclement weather that hit the state. Now, it seems as though another El Nino is gearing up and due to the changes in global weather thanks to global warming, it very well may be worse than any storm Florida has encountered in recent memory.

El Ninos happen when the Pacific ocean warms up around the equator. Due to global warming, oceans are warming across the globe and this means that these sorts of weather patterns are going to be more and more common as time goes on. In 1998. several tornadoes hit the Melbourne, Florida area and ended up killing 42 people and injuring over 250 others — most people were killed as they slept since the storms happened at night. With this year gearing up to be one of the strongest El Ninos on record, there is a very real chance that the death toll will be higher.

While most of the attention about El Ninos has been focused on California due to the drought and weather in the region, Florida isn’t exactly safe. The state has a history of bad weather and with a typically dry, still winter that will suddenly be inundated with wetness and wind, hopefully the state will have the resources to make it through without incident. Experts are already recommending that people in Florida begin to prepare, just in case. Emergency kits, weather radios, and evacuation plans should all be set and smartphones should be updated fully so that they can be equipped with the latest automatic weather alerts. These emit a specific sound whenever there is a tornado or storm watch or warning in the area. With the heightened risk of powerful storms, flash flooding, and tornadoes this winter, it’s better to be safe than sorry.

If you’d like to read more, the link is here.

The Best Thing For Email Marketing? Perfect Timing

Email marketing is a tricky game to play, especially if it’s the main source of income for your business. While spam emails might not be as truly loathed and ignored as telemarketers and door-to-door traveling salesmen, there is no denying that many people aren’t huge fans of getting layers upon layers of spam emails trying to sell them things. However, it would also be completely irresponsible and incorrect to say that email marketing has no place in today’s business world. Direct selling and multi level marketing are booming professions and will continue to be so as we move towards the future. The real difficulty comes from knowing how to use direct marketing tactics most effectively to maximize profits and positive customer interaction.robert proctor multisoft, robert proctor, multisoft, florida, direct selling, multi level marketing

As I wrote in a recent blog post, people aren’t necessarily opposed to direct marketing emails depending on how many are sent and what they contain. Now, we also know that timing is everything when it comes to using emails to sell products or services. The ability to interact with a potential client at the right can spell the difference between a sale and a lost customer. It seems as though the marketing team for the Sacramento Kings have learned and taken this lesson to heart, using it to more than double the team’s season-ticket base.

The marketing team for the Kings relies on ToutApp, a email-focused company and app that provide analytics, templates, and tracking for sales teams. ToutApp allows marketers to see which email templates get the most hits and adds other layers of information once the email is sent, adding another layer of transparency to the process and helping sales consistency. With numbers like these under the belt of the marketing team, it really does seem as though the timing of interaction between a salesperson and a potential client is vital to the sale, especially if the marketing is occurring through emails over cyberspace. So for people who are using emails to market, figure out the timing!

If you’d like to read more, the link is here.