Do You Genuinely Care for Your Customers? It Will Improve Your Bottom Line!

Have you ever noticed that multilevel marketers who are successful at what they do have a tendency to truly care for their customers? Do you even notice that this genuine care they have for their clients improves their bottom line? This isn’t just a random coincidence.

Two Statistics

Statistics show that when customers believe they are not cared for by the company they are purchasing products or services from, they spread the bad news to double the amount of people than they would a good experience they have with a company. As a multilevel marketer, you can guarantee that your network marketing practices will deeply suffer when bad customer service experiences spread, because your business heavily relies upon word-of-mouth marketing and the trust of warm contacts.

HelpScout, a customer service company, reinforces the statistics on the negative effects of poor customer service experiences. They tell us that people who think a company has, “excellent customer service,” will be more likely to purchase products or services from that company.

These two statistics show us that it is vital that you have good customer service.

How Do I Offer Good Customer Service?

Customer service comes down to authentic empathy. When you are able to put yourself in the shoes of others, deeply contemplate what that individual may need or want, and allow those thoughts to impact you emotionally, you embody the feeling of empathy. Customer service is based on empathy but, then, takes it one step further. Good customer service is enacted when someone uses that empathy they feel for their potential customer to help them obtain a product or service in response to a need or want the customer has.

When you keep in mind what problem the customer is trying to solve, regardless of how multifaceted that problem is, you will show the customer that you truly care, are able to solve their problem, and that you would like to have the opportunity to solve the problem for them.

Good customer service practices start as far back as research and development in the company. As a multilevel marketer, reach out to your distributor or company and inform them of problems you see your clients having. Help them to discover ways to better take care of your clients. Market yourself in a way that shows you anticipate all the needs your clients may have. Use this in your messaging to show you are thoughtful, thorough, and skilled in your industry.

How to Have a Lead-Generating, Highly Ranked MLM Website: Part Two (Optimization)

Now that you’ve learned to create a website that has helpful and useful information in it for your viewers, it is now time to optimize the website.

Optimization

This may have partially been completed in the “Create” phase, but you can expand upon it here. Optimization is the process of making your website search-engine friendly by giving it the ability to rank higher in the search results for certain queries (the words you type in the search box on search engines). Here are the three most important factors you want to consider when optimizing your page. To learn more about, what is called, “On-Page SEO,” (Search Engine Optimization), learn from Moz, a gold mine of SEO best practices. If you really want to dig deep into SEO, read Moz’s “The Beginner’s Guide to SEO.” It’s a ten-chapter, digital book that you can read for free–no strings attached!

Turn Your Desired Search Query Into an h1 Header. This is as technologically detailed as I will get so this process isn’t too overwhelming for you. Make sure the query you want to be found under in search engines is used on the website above the fold (when you land on a webpage, “above the fold” is everything you can see before scrolling down). For example, mine would be “Robert Proctor Multisoft.” Just using my first and last name will give you some results about me, but not the full picture I personally want you to see. Multisoft is the company I am President of, and I want you to associate it with my name, hence “Robert Proctor Multisoft.” This might not be the case for all of you. It is a personal decision you have to ask yourself of what you want people to search you by. To see if your desired query is an h1 header on your website, simply highlight it, right click, and click, “Inspect.”

Robert Proctor Multisoft

On the right, you will see a large box pop out, showcasing all the coding used to create the website. When I highlighted, “Robert Proctor | Multisoft President,” at the top of my professional website, right clicked on it, and clicked “Inspect,” it highlighted the particular part of the coding that created the h1 header on the website. That coding includes “h1” in it, as you can see. This is the type of writing you want to see in the coding when you “inspect” your desired query above the fold on your website. If it is not an h1 header, Google will not view the writing as indicative of what the website is about and may rank your website lower in the search results because there is no h1 header on the site to tell Google what the website is about.

Write an Optimized Biography. Make this biography at least 450-500 words in length. Include your desired search query as the first terms used in the biography. For example, in my biography, I start with, “Robert Proctor, Multisoft Corporation‘s President, has been a leader in the network marketing industry since the early 90’s.” I then peppered in my search query throughout my biography to show Google that this website is about “Robert Proctor Multisoft” without saying it so many times that Google, or viewers, sees it as spam.

Some spammy websites will include their query in white lettering on a white background all throughout their website, listing it as many times as possible. Google used to see this as a good thing, because it talked about the topic more, but now, Google’s algorithm has gotten smarter. It now labels this as spam and pushes it way down in the search results. So, including your desired query about four or so times throughout the biography, for a biography of 450-500 words, should be just right.

Link Out to Authoritative Websites. According to Moz’s own Rand Fishkin, there are at least “5 Reasons You Should Link Out to Others From Your Website.” “Low quality sites tend to link to a far greater share of junk, while great sites typically link to other great sites. These webs of trust & value, [created by linking out to authoritative and relevant websites,] can be algorithmically mined by engines to produce better search results,” for you. This is just another massively powerful way to show Google that you are who you say you are, you are not spam, and you provide relevant and authoritative content for Google search engine users.

Don’t miss Part Three of “How to Have a Lead-Generating, Highly Ranked MLM Website” in a couple of weeks! I’ll discuss how to optimize your website once you have created it. Tweet me for MLM and community service news, trends, and insights @RobertMultisoft!

How to Have a Lead-Generating, Highly Ranked MLM Website: Part One (Creation)

Did you know that having a website can affect your bottom line? In the digital age, websites are a sure sign that a business is relevant in today’s market. Companies that do not have websites suffer greatly at showing their target audiences that they know their real time wants and needs. Without a website, you are ensuring that your company will fail in today’s world. The whole purpose of a MLM website is to generate leads, establish yourself as a thought leader and problem solver, connect with your target audiences, and fix the mistakes you have made in real time. In order to do these things, you need many solutions, but one of the end all be all solutions you need is a lead-generating, highly ranked website. Here’s how to create, optimize, and maintain that type of powerful website.

Creation

It is easy to purchase a domain name (Example: www.example.com) from anywhere between $20-$30 annually. This is a no-brainer step you should take to make yourself and your business seem legitimate to viewers. I highly recommend using WordPress as the Content Management System (CMS) for the website. A CMS, in basic, is a digital platform that allows you to manage digital content. It is similar to the bones in your body, providing supportive and fundamental structure and design to your site.

The next step, I recommend, is to purchase Divi. Divi is a website building theme one can purchase and activate on your CMS that allows you to intricately customize your website with ease and clarity. It is extraordinarily user friendly and can be altered with complex coding on the back-end of your site or created simply on the front-end of your website. Make sure to include the following types of information on the website.

Above the Fold on the Homepage: Include captivating visuals and a way for viewers to sign up for your email newsletter (which should offer exclusive content to viewers, such as promotionals and an insider’s view on your life). Make it known that you will offer them a report or special information, such as discounts and promotional offers, if they sign up. This gives them incentive to give you their cherished information.

About Section/Page: If network marketing and MLM have anything in common, it is that they are built based on storytelling and deep human connection. Many MLM companies have beautiful stories of how they came into existence, such like BeachBody or MaryKay. The founders are extremely notable and highly qualified people with a passion for helping people, particularly with a service or product of some kind. Not only should a snippet of your founder’s story be on your page, but a robust portion about your story with the company on your page. This gives a genuine feel to your website. It brings users from feeling like they are interacting with technology to feel like they are listening to a close friend. Be real, be raw, but also be professional.

Blog Page: This page is vitally important. This page will get viewers connected to the heart of you and your business, a company that solves a problem the viewer, or someone the viewer knows, has. Here, you should share trending and evergreen content. Trending content is content that has to do with something that is “News.” Evergreen content is content that is forever-green, like an evergreen tree. This analogy is to show that evergreen content is content that will always be true and relevant no matter if it is trending or not. This type of content should be about your niche. For example, I write about MLM, the Knights of Columbus, and Boy Scouts of America, because they are all topics I am passionate about that either relate to my professional or personal endeavors.

Contact Page: Link out to a handful of the social media profiles you use that are associated with your business. Embed a Google map on the page to give people a sense of where you are located.

Don’t miss Part Two of “How to Have a Lead-Generating, Highly Ranked MLM Website” in a couple of weeks! I’ll discuss how to optimize your website once you have created it. Tweet me for MLM and community service news, trends, and insights @RobertMultisoft!