How to Have a Lead-Generating, Highly Ranked MLM Website: Part Three (Maintenance)

Now that you have created your website (Part One) that easily directs viewers (leads) to give you their contact information and optimized it to be search-engine friendly (Part Two), it is time to maintain the website and, most importantly, build lasting authority for the website over time.

Maintenance

The keywords here are “over time.” Google, as you probably know, has some of the most incredibly talented and intelligent people working for them in the world. Google–which “[filed] for incorporation” in California on September 4, 1998, an incredibly short time period ago–has made its algorithm exponentially smarter since then. As an example, you can reference Part Two of this series to see what Google used to consider as authoritative and relevant content versus what they now consider spam.

In light of what Google now considers authoritative and relevant, it is time to continually optimize and maintain your web properties. Here are a few key ways to do so.

Write and Rewrite Biographies

This is the easiest task you can complete: Write about yourself again and again. When you write a biography on yourself or your company on your website, make sure the biography is at least 400-500 words in length. Each month, add at least 100 words to the length of the biography or rewrite at least one paragraph in new words. This will grab a search engine’s attention.

Quality vs. Quantity: You Actually Need Both… Monthly

Many times, people speak to the differences between quality and quantity to share how to go about completing a project. Sometimes, it is important for companies to focus on the depth of information they can find, for example, on a competitor’s marketing strategy. However, sometimes it is more important for companies to gain as much information about a competitor as possible, focusing on the breadth of knowledge instead of depth, which speaks to a greater quantity of information being more important.

When it comes to content writing, however, it is important to focus on both. The quality of writing in the article is important to tell search engines your website isn’t spam, and the quantity of writing needs to be at least 400-500 words in length to gain any real traction online. Updating a website at least monthly with fresh content is vital to keep it relevant according to search engines.

Internal Linking

When you start to build a database of blogs on your website, you start to gain greater and greater opportunity to utilize internal links. Here’s an example of an internal link. Let’s say you write a blog that talks about Search Engine Optimization (SEO), but the main topic of the blog is about utilizing best marketing practices for your business. Let’s say on that same website, you have an article you wrote specifically about SEO. You could hyperlink the phrase, “Search Engine Optimization” in your blog about marketing best practices with the URL that leads to your other blog about SEO under the same domain (i.e, links to both blogs are under www.example.com). This creates more and more authority for the domain itself, as well as each individual blog post. Doing this will help you to maintain authority and relevancy over time.

The Wonderful Slug: No It’s Not Slimy!

By way of example, if you are creating and posting a blog on WordPress, you can change the “slug,” or the identifying code that comes after the domain (i.e., www.example.com/slug), to be something useful for search engines to learn about you/your company. For a cheat sheet on how to craft a search engine friendly URL, click here.

Robert Proctor Multisoft URL Building
Source: Dr. Peter J. Meyers of Moz

What other ways can someone make sure to maintain a positive, online brand that is search engine friendly? Tweet me at @RobertMultisoft to continue the conversation!