How to Have a Lead-Generating, Highly Ranked MLM Website: Part Two (Optimization)

Now that you’ve learned to create a website that has helpful and useful information in it for your viewers, it is now time to optimize the website.

Optimization

This may have partially been completed in the “Create” phase, but you can expand upon it here. Optimization is the process of making your website search-engine friendly by giving it the ability to rank higher in the search results for certain queries (the words you type in the search box on search engines). Here are the three most important factors you want to consider when optimizing your page. To learn more about, what is called, “On-Page SEO,” (Search Engine Optimization), learn from Moz, a gold mine of SEO best practices. If you really want to dig deep into SEO, read Moz’s “The Beginner’s Guide to SEO.” It’s a ten-chapter, digital book that you can read for free–no strings attached!

Turn Your Desired Search Query Into an h1 Header. This is as technologically detailed as I will get so this process isn’t too overwhelming for you. Make sure the query you want to be found under in search engines is used on the website above the fold (when you land on a webpage, “above the fold” is everything you can see before scrolling down). For example, mine would be “Robert Proctor Multisoft.” Just using my first and last name will give you some results about me, but not the full picture I personally want you to see. Multisoft is the company I am President of, and I want you to associate it with my name, hence “Robert Proctor Multisoft.” This might not be the case for all of you. It is a personal decision you have to ask yourself of what you want people to search you by. To see if your desired query is an h1 header on your website, simply highlight it, right click, and click, “Inspect.”

Robert Proctor Multisoft

On the right, you will see a large box pop out, showcasing all the coding used to create the website. When I highlighted, “Robert Proctor | Multisoft President,” at the top of my professional website, right clicked on it, and clicked “Inspect,” it highlighted the particular part of the coding that created the h1 header on the website. That coding includes “h1” in it, as you can see. This is the type of writing you want to see in the coding when you “inspect” your desired query above the fold on your website. If it is not an h1 header, Google will not view the writing as indicative of what the website is about and may rank your website lower in the search results because there is no h1 header on the site to tell Google what the website is about.

Write an Optimized Biography. Make this biography at least 450-500 words in length. Include your desired search query as the first terms used in the biography. For example, in my biography, I start with, “Robert Proctor, Multisoft Corporation‘s President, has been a leader in the network marketing industry since the early 90’s.” I then peppered in my search query throughout my biography to show Google that this website is about “Robert Proctor Multisoft” without saying it so many times that Google, or viewers, sees it as spam.

Some spammy websites will include their query in white lettering on a white background all throughout their website, listing it as many times as possible. Google used to see this as a good thing, because it talked about the topic more, but now, Google’s algorithm has gotten smarter. It now labels this as spam and pushes it way down in the search results. So, including your desired query about four or so times throughout the biography, for a biography of 450-500 words, should be just right.

Link Out to Authoritative Websites. According to Moz’s own Rand Fishkin, there are at least “5 Reasons You Should Link Out to Others From Your Website.” “Low quality sites tend to link to a far greater share of junk, while great sites typically link to other great sites. These webs of trust & value, [created by linking out to authoritative and relevant websites,] can be algorithmically mined by engines to produce better search results,” for you. This is just another massively powerful way to show Google that you are who you say you are, you are not spam, and you provide relevant and authoritative content for Google search engine users.

Don’t miss Part Three of “How to Have a Lead-Generating, Highly Ranked MLM Website” in a couple of weeks! I’ll discuss how to optimize your website once you have created it. Tweet me for MLM and community service news, trends, and insights @RobertMultisoft!